In a country where jugaad is an art form and entrepreneurship is in the air, even a simple twig can turn into a thriving business. A man attending the Maha Kumbh Mela in Prayagraj has turned heads, not with divine devotion, but with a business model so lean that it makes Silicon Valley startups look extravagant. With zero investment and a product available in abundance—datun, the traditional teeth-cleaning twig—he has raked in Rs 40,000 in a single week.

Clad in a blue jacket and armed with a handful of twigs, he proudly shares his secret in a viral video: the mastermind behind this venture is none other than his girlfriend. “Mera girlfriend,” he grins, crediting her with the brilliant idea of selling something that costs nothing to procure but has an eager market at the religious gathering. Datun isn’t just a natural toothbrush; it’s a slice of nostalgia, an eco-friendly alternative, and now, thanks to one man’s hustle, a profitable enterprise. Social media is showering praise on him—not just for his sharp business sense but for the rare quality of giving credit where it’s due.

“Behind every successful man, there’s a woman,” a user commented, while others called his honesty refreshing and his love story inspiring. As the Maha Kumbh Mela sees over 27 crore pilgrims take the holy dip, this man has already bathed in success, proving that in a startup-driven India, anything—yes, even a twig—can be a business opportunity.